Education · Community · Wellbeing
More than an academy. A home for artists.
Professional make-up and hairstyling courses, masterclasses and training in Amsterdam and online.
For hairdressers, hairstylists and make-up artists who want more than technique alone. Deepen your craft, develop your creativity and become part of a community that grows with you.
For every stage of your creative career.
Founded by Juliette den Ouden · 25+ years international in beauty & fashion
Our mission
A sustainable creative career takes more than technique alone.
What began with the JDO Method grew into JDO Collective: an ecosystem where education, community, wellbeing and professional development come together to support creative professionals for the long term.
JDO Collective
One Collective. More ways to grow.
Academy
Professional education & craft development
Choose Make-up, Hairstyling or combine both. Follow the JDO Method through Online Guided, Hybrid or Immersion.
Explore Academy →
Community
Connection, inspiration and growing together
The JDO Community for hairdressers, hairstylists and make-up artists.
Explore Community →
Wellbeing
Energy, recovery, focus and sustainable work
For the person behind the creative professional.
Explore Wellbeing →
Masterclasses
Live depth with international experts
For those who already have experience or want to develop in one specific subject.
Explore Masterclasses →JDO Collective
Good morning
Daily Reset
5 min breathwork
Breathwork
Between clients
Collective Session
Tonight 20:00
The JDO App · free
Your gateway to the Collective
Explore the whole ecosystem: Wellbeing content, Collective Sessions and your learning space, always with you.
Download the app →
Shop
Tools & materials
Carefully selected products and JDO kits.
Shop now →In focus now
What's happening now within JDO Collective.
Academy · three learning paths
Make-up & Hairstyling Classes
Become a professional Make-up Artist, Hair Artist or combine both disciplines. Choose the learning path that fits your life: Online Guided, Hybrid or Immersion.
View the courses →
Masterclass · Italy & Barcelona
Unlock Your Creativity
Modern hair education, movement and Creative Performance come together in an international JDO experience for hair professionals.
Discover Masterclass →
New · JDO Collective
Wellbeing for professionals
Discover why energy, nervous system, body and creative performance are part of a sustainable career in beauty.
Discover Wellbeing →
Founder
Born from a desire to take others further.
For more than 25 years, Juliette den Ouden has worked internationally as an award-winning Hair & Make-up Artist and educator. From fashion and editorial to campaigns, award-winning collections and education worldwide. But behind all those images and experiences, she discovered what truly drives her: not only creating beautiful work, but helping people discover what is possible within themselves.
Juliette saw how much talent exists in the creative industry, and how many professionals lose their energy, confidence or direction along the way. That is why she developed the JDO Method and built the Academy and JDO Collective: a place where craftsmanship, creativity, wellbeing and human connection come together.
So that creative professionals not only get better at what they do, but shape their future with confidence, energy and a signature of their own.
Read her story →25+
Years of international
experience
10,000+
Professionals
trained
300+
Professional
publications
CRKBO
Registered
institution & educators
Where our alumni work







Students and alumni gained experience across a range of brands, salons, shoots and creative productions, from work experience and assisting to publications. No guarantee of work or placement.
The JDO Method
From craft to your own signature.
Our students don't just learn techniques. They develop their own style, a signature that sets them apart in the beauty and fashion industry.
Discover the Method →
For salons, schools, brands & teams
Partnerships with organisations.
Four ways organisations work with JDO.
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Schools & academies
A collaboration where your students can come to us, or the JDO Method becomes part of your curriculum.
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Salons & teams
Wellbeing and creative performance, so your people keep their energy and enjoyment in the craft.
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Brands & industry
Developing education and masterclasses together for your audience.
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Collaborations
Also beyond the beauty industry. Think employment services, local authorities, consultancies and other organisations working with the same people.
Start here
Ready to find your place in JDO Collective?
An ecosystem for creatives who want more than technique alone. Education, community, retreats and wellbeing, built to grow with you.
Not sure where to start? Book a free advisory call
Newsletter
Stay in the loop.
The latest from JDO Collective, new classes, retreats, masterclasses and inspiration from Juliette. No spam, only what matters.
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